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Monday, January 31, 2005

Ford's new money machine

Whilest reading an article in the Journal Gazette about branding (linked to from the caffeinegoddesses blog I cam across an interesting fact:

"Occasionally, a company pulls it off with little notice. Ford Motor Co. now makes more profit financing the sale of cars than it does on the cars themselves, although few outside of Wall Street know it."

Amazing, but somehow I get the feeling that this kind of phenomenon might actually happen in quite a few large corporations by now. Business models have changed quite a lot in the last decade...

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