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Tuesday, February 01, 2005

Embrace the Blogosphere

"The blogosphere is new and unproven in the marketing mix, but its influence is growing quickly" says Mark Kingdon at clickz. But just how can marketers use this channel? For one, they can by adspace, either from Google, or now, apparently, from Burst Media. Or look at Lifehacker, a blog where it is not clear any longer, whether the author is sponsored or bought by the advertiser.
I don't think blogging and advertising fit together. I personally prefer to read blogs that portrait an independent view. And this is only really credible, if you don't get paid by anyone who might different interests...


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