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Thursday, February 24, 2005

Using blogs and commentary to underline your ad message

A great idea I read about at adrants: in addition to linking your banner to your own microsite or landing page, have links underneath it, that send the user to a blog or other site that comments in a favourably way about your product. Let others talk, it's much more credible. Look on the banner for a Haruki Murakami book and the text underneath it here.

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