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Sunday, July 24, 2005

Yet again a new BK online campaign

Burger King keeps putting out nice online stuff. I wonder if this is, once again, from CP&B? Couldn't find that out just now...

On this sitelet, users can create their own comic strip based on the movie "fantastic 4". You can choose the visuals, add your own copy in speechbubbles and some "sound bites" typical for comics.
Of course, on the last page it's about BK: you can put together your favourite meal (do I smell some background market research?). I guess this was a clients request: "we cannot only make promotion about the film, we need to add something about our burgers!"

Anyway, users can have it their way, which is what BK has been all about over decades...




(via here and here)

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